Some more books
I recently finished two new books:
Why We Buy by Paco Underhill
Fun Home by Alison Bechdel
Why We Buy is a very interesting and entertaining book about the science of retail marketing. Mr. Underhill and his team have spent countless hours observing shoppers in stores to see what factors go into getting people to buy stuff. After reading this, you’ll never look at a store the same way again. He also wrote The Call of the Mall, which I read last year and enjoyed tremendously.
Fun Home is Alison Bechdel’s graphic memoir. It’s the story of her growing up in a small town in central Pennsylvania and her weird family. She does a comic strip called “Dykes to Watch Out For“, and the book is all her drawings, but illustrating her childhood. It’s the sort of story that will have you alternately laughing and weeping.
Both of these books were very good, and I recommend them highly.
